This project for Dhiraagu, in partnership with IFC, focuses on closing the gender gap in economic participation through digital inclusion. The initiative explores how access to connectivity, skills, and digital tools can unlock new livelihood opportunities for women, enabling them to participate more fully in the digital economy. By centering empowerment and access, the project supports long-term, inclusive economic growth.
Our work translated this multi-year transformation into a clear, outcome-driven narrative that highlights key interventions and measurable impact. We designed a structured visual and editorial framework to communicate policy shifts, participation metrics, and program milestones in a way that is accessible, credible, and data-led.
The content and visual system balanced institutional clarity with human-centred storytelling, ensuring alignment with IFC’s design standards while drawing from local cultural references. The final output positions the IFC Dhiraagu collaboration as a practical model for advancing gender inclusion through intentional policy, skills development, and leadership investment.
